Onboarding Hotel｜Recruitment

The focus should be to actively recruit and measure employees on recruitments.

1.1. Instant benefits
Your guests first think about what they have to gain from becoming a member. Financial benefits with immediate effect often work very well. Choose an instant benefit that suits your strategy.

Examples	Terms	Description	Visibility for members
10% Member discount	Applies to purchases through the hotel's own website.	Locked membership price will not be a victim of OTA price dumping. The OTA has to deal with the lowest non-locked price, and its own channel is therefore the cheapest for guests.	If the program is integrated with a booking engine, the benefit will be available through the integration.
$15 Welcome gift card	Applies to purchases over $50.	Gift cards are excellent for creating internal or external cross-selling.	When gift cards are created in the dashboard, they will always be visible in the member's "my page". If the program has integrations, it may also be visible elsewhere.
Free breakfast	One breakfast per member, only when booking on the hotel's website.	Terms "enforce" that if two people live in the same room, both must become members.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page".
Free parking	Applies to one car per member.	The receptionist can issue a manual parking permit, or mark the car number as paid. (external system)	Once the benefit has been created in the dashboard, it will be visible in the member's "my page".
Welcome gift	Dependent on availability.	Choose something with low cost and high margins and brand recognition for the hotel, such as Homemade cider, wine, chocolate, local jam etc.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page" and can be issued by the receptionist on arrival.
Service welcome	Applies from 10pax.	Choose a unique service that the hotel can offer, such as tour guide, historical tour etc.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page" and can be issued by service personnel.
Experience welcome	Applies from 10pax.	Do it yourself or give a discount or VIP treatment from a partner. Cultural experiences, historical experiences.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page" and can be issued by service personnel.

1.2. Convenience benefits
Hospitality is often about experiences. As a hotelier, you have the opportunity to use elements that increase the guest experience and at a low cost, as many hotel products are fresh produce. What is particularly pleasant about visiting your hotel? Choose one to three convenience benefits that provide high value for the guest and have a low cost for your hotel.

Examples	Terms	Description	Visibility for members
Free upgrade of room	Depends on availability.	Used to reward repeat visits. Members are preffered based on available capacity.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page". The receptionist can upgrade the guest at check-in with a positive surprise.
Early check-in	Must be booked in advance via reception and depending on availability.	Used to reward members. Does not promise that members will get it, but promises that members will be prioritized over non-members.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page" and can be issued by the receptionist.
Late check-out	Must be booked in advance via reception and depending on availability.	Used to reward members. Does not promise that members will get it, but promises that members will be prioritized over non-members.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page" and can be issued by the receptionist.
Free extra bed	Must be booked in advance via reception and depending on availability. Excluding breakfast.	Used in cases where members want an extra bed at the hotel.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page" and can be issued by the receptionist.
Ironing service	Including up to 3 garments per member. Must be booked 2 days before arrival.	Can be reserved for VIP members or top tier levels.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page" and can be issued by the receptionist.
Free parking	Applies to one car per member.	The receptionist can issue a manual parking permit, or mark the car number as paid. (external system)	Once the benefit has been created in the dashboard, it will be visible in the member's "my page" and can be issued by the receptionist.
Free breakfast	One breakfast per member, only when booking on the hotel's website.	Terms "enforce" that if two people live in the same room, both must become members.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page".

1.3. Revisit benefits
In order to invite repeat visits, it is important to use benefits that reward returning to your hotel. The most common and simplest is automatic bonus earnings, which can be used for partial payment on return visits. Choose a revisit trigger that invites a return visit.

Examples	Terms	Description	Visibility for members
5% Bonus earning	Member of loyalty program.	Customers who are members of the loyalty program receive 5% bonus earnings on orders.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page".
VIP guest benefit	Benefits for the most loyal members.	Loyal members of the loyalty program receive various benefits.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page".
Membership level	Member of loyalty program.	As a member of the loyalty program, you can increase your membership level and receive various benefits in these levels.	Once the benefit has been created in the dashboard, it will be visible in the member's "my page".
$10 Birthday gift card	Valid from date of birth and 7 days after.	Used to make return visits attractive on the next trip, since they can get a reduced price with a gift card.	When gift cards are created in the dashboard, they will always be visible in the member's "my page". If the program has integrations, it may also be visible elsewhere.

Autoinvite makes sure that new guests are made aware of your program, and ensures that front line staff do not have to register all new members manually. It is therefore an efficient booster for your recruitment potential, and helps reduce the workload for you and your staff.

The table below showcases the text messages, which are automatically sent in your guest's preferred language. A reminder will be sent later on in case the guest fails to become a member and/or verify their profile. The text message includes both the recipient's name and your hotel's name, and the content varies somewhat based on which booking channel the guest used.

Type of text message	Norwegian	Swedish	English	Danish
Invite (Direct booking)	Hei ! Bli medlem i for våre beste fordeler: Hilsen	Hej , bli medlem och få våra bästa förmåner och bonus på din vistelse: . Vänliga hälsningar,	Hello , become a member of for our best benefits: . Best regards,	Hej , bliv medlem af for vores bedste fordele: . Venlig hilsen,
Reminder (Direct booking)	Hei , husk at du fortsatt kan bli medlem og motta våre beste fordeler og bonuser for oppholdet ditt:	Hej , kom ihåg att du fortfarande kan bli medlem och få våra bästa förmåner och bonusar för din vistelse:	Hello , remember that you can still become a member and receive our top benefits and bonuses for your stay:	Hei , husk at du stadig kan blive medlem og modtage vores bedste fordele og bonus på dit ophold:
Invite (OTA)	Hei , takk for at du valgte oss. Bli medlem i vårt lojalitetsprogram for fordeler på ditt opphold:	Hej , tack för att du valde oss. Bli medlem i vårt lojalitetsprogram för förmåner och bonus på din vistelse:	Hi , thank you for choosing us. Join our loyalty program for benefits and bonuses on your stay:	Hej tak fordi du valgte os. Bliv medlem af vores lojalitetsprogram for fordele og bonus på dit ophold:
Reminder (OTA)	Hei , Velkommen til . Vi sender deg en hyggelig påminnelse om at du fortsatt kan opptjene bonus og fordeler på dette oppholdet. Hent dine fordeler: Ønsker deg et flott opphold. Mvh	Hej , Välkommen till . Vi vill vänligt påminna dig om att du fortfarande kan tjäna bonusar och fördelar under din vistelse. Hämta dina fördelar genom att klicka på länken: Vi önskar dig en trevlig vistelse.	Hi , Welcome to . We would like to kindly remind you that you can still earn bonuses and benefits during your stay. Get your benefits by clicking on the link: We wish you a great stay.	Hei , Velkommen til . Vi vil gerne minde dig om, at du stadig kan optjene bonusser og fordele under dit ophold. Hent dine fordele ved at klikke på linket: Vi ønsker dig et godt ophold:

If you have questions about autoinvite or wish to deactivate it, please contact success@loyco.no

Loyco program strategy｜Recruitment

1. Recruitment incentives for members

Type	Benefit	Value
Instant benefits	Locked member price	10% discount
Convenience benefit	Free upgrade of room category
Convenience benefit	Late check-out
Convenience benefit	Early check-in
Revisit benefits	Bonus earnings	5% bonus