Loyco program strategy｜Recruitment
This document contains useful tips and tricks for Loyco's loyalty program success. The layout is designed for easy printing and can be made available at the front desk or other relevant areas.
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Contents
1. Recruitment incentives for members
The goal should be to actively recruit members, and gauge employees' performance based on how many members they recruit.
1.1. Instant benefits
Your customers are interested in finding out how they stand to gain by joining your program. Immediate financial benefits are often very effective. Choose one instant benefit in line with your company's strategy.
| Examples | Terms |
| 25% Member's discount | For all new members |
| 150kr Welcome gift card | For all new members |
| Physical welcome gift | For all new members |
1.2. Convenience benefits
Convenience and loyalty are often intertwined. As a retailer, you have the opportunity to use elements that enhance customer experiences at a low cost. What is particularly valuable for your customers and still low in cost for your store? Choose one to three convenience benefits that provide high value for the customer and have a low cost for your store.
| Examples | Terms |
| Free shipping | Applies for purchases above 500kr (for non-members, above 800kr) |
| Extended return policy | 60 days (non-members 30 days) |
| Price guarantee | Guaranteed best price on identical items |
| Glass guarantee | New glass upon return of broken piece |
| Dinner plate guarantee | New dinner plate when returning a broken one |
| Early access to campaign offers | Newsletters are sent to members first |
| Buy 2, get one free | For example, consumables such as light bulbs, socks, towels |
| Exclusive members' price on one selected item | For example, standard members' discount on suits |
1.3. Repurchase benefits
To encourage a new purchase, it's important to utilize benefits that reward choosing your store. The most common and simple method is automatic bonus accrual, which can be used for partial payment on a subsequent visit. Choose one revisit benefit that encourages a new purchase.
| Examples | Terms |
| 5% Bonus accumulation | For all members |
| VIP benefit | Benefits for the most loyal members |
| Membership levels | Differentiate benefits based on members' spending at your store |
| 100kr Birthday gift card | Valid from member's birthday and the following 7 days |
1.4. Our recommendation
|
Category
|
Benefit
|
Value
|
|
Instant benefit
|
Welcome gift card
|
150kr
|
|
Convenience benefit
|
Exclusive members' price on one item
|
20% discount
|
|
Convenience benefit
|
Extended return policy
|
30 days extra
|
|
Convenience benefit
|
Early access to campaigns
|
|
|
Repurchase benefit
|
Bonus accumulation
|
5% bonus
|